Thursday, February 28, 2013

Week 8 Eoc : Bratz Vs Mattel

After a long 7 year legal battle between MGA entertainment and Mattel, the courts finally ruled in MGA's favor. According to California Employment Lawyers Published by Howard Law, "MGA subsequently claimed that Mattel gained wrongful access to toy fairs with fake passes in order to steal trade secrets about the Bratz dolls, and then concealed the evidence of such actions." A Federal Jury found that Mattel did not have the rights to Bratz doll design and was ordered to pay up 89 million in damages to the small MGA company. It a more recent report on Reuters.com, "Mattel defeats Bratz doll maker antitrust lawsuit",
" Mattel Inc has won the dismissal of an antitrust lawsuit brought by bitter rival MGA Entertainment Inc that accused the toy giant of trying to monopolize the U.S. market for fashion dolls." My thoughts on this issue are that it seems that the designer wanted to be in more control and probably wanted a better apy desinging his own toy line. I dont think its right that Bratz making a name for themselves give Mattel the right to start a legal battle. If the designer was still working for Mattel, maybe there would be a case, but since he left Mattel, its not like he was selling Barbie like products.

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